The growing importance of digital marketing

The role of digital marketing has increased during the pandemic. With the waves of introduced restrictions around the world the importance of e-commerce and ordering products online has significantly grown. The world of cvid-19 has significantly changed not only our social lives, but also our consumption habits. And businesses are trying to seize this opportunity and invest more money and attention to online marketing than before. The digital marketing industry is dynamic and ever-changing.

More and more businesses start operating online, and many new businesses operate in an entirely online setting.

Within the field of digital marketing, social media marketing is gaining more and more relevance.

As the digital marketing industry is constantly changing, we need to be up-to-date on the latest research and trends so that we use social platforms consciously and see why certain posts are made the way they are. We shouldn1’t underestimate the power of a social media platforms in the promotion of products or services.


Digital marketing can be an especially useful tool for small businesses, as it has many advantages over traditional marketing.

You can learn more about digital marketing in our course on the M.O.T.H.E.R. platform titled ‘Web/Digital Marketing and e-commerce for young entrepreneurs’!


Written by Lili Perényi-Harka, Ecocenter Team


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